Web Analytics Market 2022-2027: Size, Outlook, Trends, Growth, and Research Report

The IMARC Group provides extensive analysis of the web analytics industry covering the market trends, investment opportunities, growth trends, statistics, and industry prospects. offers a comprehensive analysis of the industry, which comprises insights on the global web analytics market size. The report also includes competitor and regional analysis, and contemporary advancements in the market.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report. The market is segmented by size and region. The report provides an analysis of the key trends in each sub-segment of the market, along with forecasts at the global and regional level from 2022-2027. The report also includes competitive landscape of major key players in the industry along with emerging trends in the market.

Informed covered in the report:

  • Historical market data from 2016-2021
  • CAGR of the market during the forecast period 2022-2027
  • Detailed information on factors that will drive market growth during the next five years
  • Precise estimation of the web analytics market size and its contribution to the parent market
  • Upcoming market trends and changes in consumer behavior
  • A thorough analysis of the market’s competitive landscape and detailed information on key players
  • Comprehensive details of factors that will challenge the growth of smart meters market key players

Note: We are updating our reports, If you want the latest primary and secondary data (2022-2027) with Cost Module, Business Strategy, Competitive landscape, etc. Click request free sample report, the report will be delivered to you via email within 24 to 48 hours.”

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Web analytics represents the collection, reporting, and analysis of data obtained from online websites and e-commerce platforms to interpret patterns and trends. It involves the utilization of software and on-site and off-site platforms to create objectives, call-to-action, site visitor goals, etc., and to identify the key performance indicators (KPIs) of the website. Web analytics is also used for business and market research, online advertising, behavioral targeting, online fraud detection, etc. Consequently, these tools find extensive applications across various industries, such as retail, manufacturing, information technology (IT), healthcare, banking, financial services and insurance (BFSI), etc.

Web Analytics Market Trends:

The elevating levels of digitization across industry verticals are among the primary factors driving the web analytics market. Moreover, the increasing number of online retail and social media platforms is further bolstering the market growth. Besides this, web analytics organizes large chunks of random and unorganized data, enabling organizations to make informed decisions based on real-time user insights, which is also catalyzing the global market. Additionally, the sudden outbreak of the COVID-19 pandemic is causing a significant increase in digital traffic, which is further propelling the market growth. Apart from this, numerous organizations are widely adopting mobile-based web analytics solutions to collect and analyze data from the user interaction with the website via smartphones and tablets. This, in turn, is expected to fuel the web analytics market over the forecasted period.

Key Market Segmentation:

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • Adobe Inc.
  • AT Internet
  • Google LLC (Alphabet Inc.)
  • International Business Machines Corporation
  • Microsoft Corporation
  • MicroStrategy Incorporated
  • SAS Institute Inc.
  • Splunk Inc.
  • Tableau Software LLC (Salesforce.com Inc.)
  • Teradata Corporation and Webtrends Inc.

Breakup by Offering:


  • Search Engine Tracking and Ranking
  • Heat Map Analytics
  • Marketing Automation
  • Behavior Based Targeting
  • Others


  • Professional Services
  • Support and Maintenance

Breakup by Deployment Mode:

  • On-premises
  • Cloud-based

Breakup by Application:

  • Social Media Management
  • Targeting and Behavioral Analysis
  • Display Advertising Optimization
  • Multichannel Campaign Analysis
  • Online Marketing
  • Others

Breakup by End User:

  • BFSI
  • Retail
  • Healthcare
  • Government
  • Travel and Hospitality
  • IT and Telecommunications
  • Media and Entertainment
  • Others

Breakup by Region:

  • Middle East and Africa
  • North America
  • Asia-Pacific
  • Europe
  • Latin America

Key highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/web-analytics-market

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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