Best Social Networks for your Business
Today, if you have a business, it is possible that a large part of your clients are on social networks. Therefore, it is very important that you know which are the best social networks for your business and how to use them.
The concept of a social network predates the digital age, since it is applicable to any group of people associated around common interests.
However, with the arrival and growth of the Internet, social networks have acquired a new dimension. Currently, a social network is mainly understood as a group of individuals who interact on a digital platform and share information —publicly or with certain privacy restrictions— with other members of the network with whom they have similar interests, beyond whether or not they meet in person.
What are the main social networks?
In the digital field, we can find a large number of social networks. Some are massive and others target very specific segments. Several had their moment of fame and today fell into disuse, being surpassed or absorbed by others. The digital world, as we know, is very dynamic and social networks, as much or more than any other company, must continuously adapt to this changing environment.
Currently, the most popular social networks are undoubtedly those that are renewed according to the needs of their users. In that group, we can mention Facebook , Instagram , TikTok , YouTube , Twitter , LinkedIn , Pinterest , and Snapchat .
Within this universe, it is common to be a member of several networks simultaneously, since each of them allows us to connect with different profiles of people and access different types of information.
Advantages and disadvantages of using social networks
First of all, it is important to note that social networks are a valuable tool for any professional or company —regardless of their size— whose objective is to reach potential customers and consumers of their products and/or services.
However, it is always necessary to keep in mind that what is important is not the tool itself, but the use we make of it.
The benefits of using social networks are virtually unlimited, as long as you have a defined strategy and carry out regular analyzes of the results achieved.
They allow you to publicize your products and/or services 24 hours a day, 365 days a year.
You can reach exactly the specific audience you want to reach, through an appropriate segmentation strategy.
You don’t have to invest a large amount to spread your message, and the results can more than pay for your investment.
Today, almost all social networks offer the option of advertising or using them for free to reach your buyer persona with the most relevant information.
Broadly speaking, we could say that there are three major possible disadvantages in the use of social networks:
Spend more time than necessary on them. This happens when instead of giving them a professional use, we replicate the activity that we are used to doing in our personal accounts. That way, you’re likely not only missing your business goals, but “stealing” time from other important aspects of your business.
Not establishing a content strategy. Each social network has its public, and each public has a different attention and reception capacity for messages. You need to adapt your content to the user profile of each network, and know the codes to interact with it.
Wanting to cover all social networks, thinking that quantity equals quality and scope. If you have a limited amount of time and financial resources to spend on your online presence, it is essential to define which ones could be more profitable and focus your energy on them. For this reason, in this post we will tell you which are the best social networks for your business today. This does not prevent you from using others, but it is very important that you do not neglect your presence in the ones that we will detail below.
How to make the most of the best social networks for your business
Next, we give you some tips to use the best social networks for your business, in which yes or yes you should have a presence to make yourself known.
Without a doubt, due to its level of use, we can say that —at present— it is the main social network. Today, it has more than 2.7 billion active users. Therefore, it is very important that you have a company page —also called a fan page— on that network.
This will allow you, among other things:
- Being able to interact directly with your followers.
- Have metrics that will allow you to evaluate the impact of your publications.
- Make advertisements both on that platform and on Instagram, for which it is an essential requirement to have a fanpage.
It is recommended that you end your posts with a call to action (also known by its acronym in English CTA, call to action ). In this way, you encourage your followers to generate a closer relationship with your brand or enterprise. Also check facebook video download
Instagram —which has belonged to Facebook for a few years— is a fast-growing platform that allows us to reach our audience through one of the most efficient channels to capture their attention: the image.
Through an intelligent use of images, with a well-designed visual strategy consistent with your brand identity, you can capture the attention of those people you want to convert into customers.
Nowadays, there are hardly any people who do not use or know about this social network oriented to the publication of short videos. Although it was created in China in 2016, its global diffusion began in 2018. The rest is history: its dizzying expansion seems endless and it is one of the favorite social networks of influencers. It was, in fact, the most downloaded app of 2021, with 656 million downloads.
What is it that makes her so attractive? The answer is shaped by multiple factors. From the point of view of content creators, the enormous number of filters and tools provided by the platform means that they can maximize their creativity. On the other hand, from a commercial point of view, TikTok offers an audience that is growing day by day and is so diverse that it allows countless brands to make very profitable use of it. Also check Convertidor de tiktok a mp3
Even if your business is very small, this network has the great advantage that, if you use it strategically, you can build a community on it that, if they find your content attractive, can help you greatly expand its reach and, even go viral. On the other hand, to respond to the needs of brands, the company has the TikTok solution for companies and, like the other networks mentioned, allows advertising on it.
Depending on the potential customer for your products or services, this network may not allow you to reach them as directly as other networks.
But, even if that were the case, you should not neglect the importance of having a personal profile and, if applicable, a company profile. In addition to the fact that this information will help you position yourself in search engines , it offers you many other advantages:
- Network with colleagues and professionals who can complement your services.
- Increase your professional reputation and make yourself known, making regular publications and interacting with your contacts.
- Stay up to date with developments in your field of performance.
- Detect possible business opportunities.