Marketing in today’s times is a different ball game altogether from the past. The age-old marketing tactics are no longer applicable to the present marketplace scenarios. The customer was king then and now. But the tables have turned drastically with the advent of intelligent digital marketing strategies in place. Marketers are professionals at speaking to the masses. They craft content that alters perspectives, even if the consumer doesn’t know it’s happening. But getting to that point is challenging. It is an uphill task battle to earn the metrics you’re after.
Today’s marketing is driven by emotions and is targeted at the psychological understanding of the consumers. The core of successful marketing is understanding how and why people think and act the way they do. Unfortunately, human behaviour is not always consistent or rational due to people having their own quirks. Understanding some key principles of psychology that can take your marketing from good to amazing as you can understand why content can be compelling to a target audience. Top digital marketing companies like Qwerty Brand Solutions, among others, have brought in a revolution in the way we perceive digital marketing today. The bouquet of social media marketing services offered by these ace social media agencies is future-proof and customer-centric.
In order to attract, connect, and convert more people with your marketing tactics, let us delve deeper into the psychologically-proven marketing tips that are sure to improve your marketing efforts manifold:
- THE FRAMING EFFECT
If you are able to influence what the preconceived notions of your customers are, you’ll have a better chance of converting on your site. Whether you call it ‘priming’ or ‘framing’, the goal of positioning your product as a receptive message for your customers is primary.
- VERBATIM EFFECT
This effect infers why people are more likely to remember the gist of your pitch than the exact words. This effect is essential to structure your content in a manner that promotes recall. Using catchy phrasing may make you feel hip, but should also improve how much the reader will remember the work.
- RECIPROCITY
Humanize your brand with your attractive character. For lasting online engagement, it is important to understand the perceived value of an offer from a customer’s point of view. By increasing your brand value, you are strengthening the chances of reciprocity with the customer.
- CLUSTERING
It simply refers to putting similar pieces of information together so that you can remember it better. Put like features or benefits together on your landing pages, and more like information under the same sections in your content.
- FEAR OF MISSING OUT
Humans don’t want to be absent from the rewarding experiences they see others having. It builds into subconscious anxiety that plagues them until they join in as it is a proven fact that 83% of the consumers trust recommendations from friends and family. If you want to capitalize on that statistic, introduce testimonials and reviews to your site, as well as social sharing buttons.
- LOSS AVERSION
Mentioning what customers have to lose if they don’t accept your offer, is a huge move. you can also incorporate it by reminding consumers about expiring gift vouchers.
- DECOY EFFECT
People will purchase the cheapest option unless they feel they’re getting more value from a different purchase. If you can inject in an additional purchasing option that doesn’t offer value for the price, it increases the perceived value of the other two.
- SCARCITY
If supply is scarce, humans want a piece. There’s a certain power that comes with owning something that not everyone can. It is what drives the luxury market. But even with simple things, that innate desire is in all of us.
- THE FREQUENCY ILLUSION
This involves the mysterious way you start to notice things after you’ve become more aware of them. When you’re considering buying a red car and then you start to notice them everywhere. It involves selective attention and confirmation bias.
- MERE EXPOSURE THEORY
People develop preferences based on their familiarity with something. Getting more exposure will increase the likelihood that someone associates with your brand, just because they’ve been seeing it more than others.
Psychology is a deep and eternally revealing line of study. If you use psychology to your advantage, you’ll find it easier to make sure your marketing is impactful. So long as you are partnering with the best digital marketing company in Gurgaon and not using these tactics unethically, these psychological factors can add an edge to your strategy and help you stand the test of time in the dynamic marketplace. All in all, the best way to motivate your customers to do something is to say that customers do the same thing. It is the same reason why people do not tend to speak in groups, it’s a group mentality. Collaborate with an experienced branding agency in Gurgaon to tap into the unforeseen benefits the consumer market has got to offer.