Five Reasons Social Media is Important for SEO

What does social media provide in terms of SEO? At MWI, we get lots of questions from our current and prospective clients. While social media has been a growing channel for marketing in recent years, the majority of companies haven’t yet begun to make use of the potential of it. This is particularly important if you are investing in SEO. Making and managing social media accounts are extremely essential to aid in SEO efforts, although the benefits may not be immediately apparent. Out of the numerous reasons you should think about the use of social media in your online strategy There are five main reasons it’s important to SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat in their algorithm for ranking for quite some time. When people tweet, like, comment or – click here for more info – share the content they like, this is called a social engagement. Content that has more engagements on social media will show higher social signals. These social signals are used by search engines to determine the quality of the content. This allows search engines to identify the most popular content and what their algorithm deems good quality. Content can be instantly indexed when it’s getting a lot of social interaction.

2.) Link Building

It’s long gone from the period when you could just solicit hyperlinks from other sites. With the advent of Google’s Panda and Penguin algorithm SEOs must build links by hand by creating high-quality content which is relevant to linking. How do you get in touch with websites that are willing to link to your site if you ask them directly, which is an “unnatural” link building method? Social media can help. Social media lets you publish your content to appropriate audiences that are willing to share it with others, if it is worth linking to. Those people will also share your content with their friends, further increasing the influence of your content.

3.) Amplification of content

You can create all the good-quality content that you wish to but it’s not going to gain much traction without amplification. Marketing via email can be great method to boost content but it’s only going to get to those on your list of marketing contacts. It is possible to reach new audiences via social media. Once you share your content, those who follow you will also be able to share it with their followers if they find it useful. This will allow them to promote your content to their followers, increasing the reach of your content. In return, you gain an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness – all of which are used by search engines to determine content quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand

Brand recognition and brand identity can inform search engines much about the credibility of your site and the extent to which it can be believed to be in its ranking algorithms. Social media aids in building brand recognition and boosts the visibility of the content you publish. This is what Google calls a co-citation. These co-citations are built through social media , which can help improve Google’s trust and assist with branded searches.

5) Social Indexing

Since the search engines are able to index social media accounts which means they show in search results pages. This allows your business to be displayed in search results for branded queries that are not limited to your company website. It gets even more effective. Tweets on their own from Twitter were once searchable and were displayed in search results. This allowed your content to rank higher on search. This was just temporary for a couple of months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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