According to the latest report by IMARC Group, titled “North America Floral Gifting Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the North America floral gifting market size reached US$ 13.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 19.1 Billion by 2027, exhibiting agrowth rate (CAGR) of 6.4% during 2022-2027. Floral gifting refers to the gesture of presenting flowers to loved ones on special occasions. It is used for expressing and conveying affection, emotions, appreciation, apologies and sympathy. It includes mixed bouquets, mono-bunches, single flowers and customized flower arrangements. It is presented on various occasions, such as birthdays, funerals, anniversaries, festivals, valentine’s day and weddings. Flowers portray a sense of happiness and aid in brightening up a space and enhancing positivity. Floral gifting is extensively used for both personal and corporate dealings.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic. These observations will be integrated into the report.
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Market Trends:
The North America floral gifting market is primarily being driven by the advent of e-commerce platforms and smartphone applications for gifting purposes. These solutions provide the consumers with a wide variety of options for seasonal and premium flowers and arrangements to choose from with convenient delivery facilities. Moreover, various technological advancements, such as the development of virtual reality solutions and 3D customizable designs, are providing a thrust to the market growth. These innovative technologies assist in previewing flower arrangements virtually on any surface or space. Other factors, including the emergence of studio florists, along with the rising demand for locally grown and fresh-cut flowers, are driving the market growth across the region.
Insights on Market Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
- 1-800-Flowers.com, Inc.
- Avas Flowers
- Bloomex, BloomNation, Inc
- Blooms Today (Flowers Today, Inc.)
- Farmgirl Flowers, Inc
- FloraQueen Flowering the World S.L.
- Flowerbud.com (Stargazer Barn)
- From You Flowers, LLC
- Florists’ Transworld Delivery (FTD), LLC
- Gotham Florist
- H.Bloom
- Just Flowers, Inc.
- KaBloom.com, Ltd.
- Teleflora (The Wonderful Company)
- The Bouqs Company
- UrbanStems, Inc.
- and Venus ET Fleur
Breakup by Product Type:
- Single Flowers
- Bouquets
- Mono Flower Bouquets
- Mixed Flower Bouquets
Breakup by Gifting Type:
- Personal
- Corporate
Breakup by Occasion:
- Birthday
- Anniversary
- Festive
- Sympathy
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Independent Retailers
- Departmental Stores
- Online Channels
- Others
Breakup by Country:
- United States
- Canada
Key Highlights of the Report:
- Market Performance
- Market Outlook
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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