Today’s consumer is empowered. Information is at their fingertips. They practically seek it out to make smarter, better informed decisions about everything from where to buy groceries to which school to send their kids. That’s why it’s critical for businesses with a website presence to optimize for mobile first in order to reach their digital customers where they are: on their phones, tablets and other mobile devices.
With nearly three-quarters of consumers trusting a business’s website over other sources, it’s time to optimize your design and content. A great web designer can do a lot for your business, but in order to reap the full benefits of their work, you’ll need to provide them with information that shows how your business is different from the competition. This will ensure that they can create a site that not only looks great, but also one that your customers can quickly navigate and understand.
It is no secret that having a website is important for almost every company. In order for it to be successful, it’s critical that you optimize your site for search engines and potential customers.
Make sure that your site is indexed.
You need to get your site indexed by the major search engines in order to get the desired results. This means that your site needs to be submitted to all of the major search engines in order for it to get listed. To do this, you can submit your URL to the search engines manually or use a tool like Google Webmaster Tools. Once you’ve done this, you will be able to see how often your site is crawled by each search engine and what keywords are being used.
Target your pages to specific keywords.
One of the most important things that you can do to optimize your website for search engines is target specific keywords on each page. By using tools such as Google’s Keyword Tool, you can find out what keywords people are searching for when they are looking for information about your topic. Then, use these keywords throughout the content on your page in order to target those searches.
Learn how to use HTML tags.
If you are not familiar with HTML tags, it’s time to learn. HTML tags are very important when it comes to SEO because they tell search engines what the content on a web page is all about. They help search engines understand what type of content is relevant and which keywords are used in that content. The more specific the information provided by these tags the better search engines know what your website is about.]
Optimize your images.
If you have a lot of images on your site, the load time might be slowing down. You can use a plugin like WP Smush or Compress JPEG & PNG Images to take care of this, but if you’re not using WordPress, you’ll want to optimize them manually before uploading them.
Don’t overload your website with ads.
A few ads are fine, but if they’re too big or too many, they’ll make your site look cluttered and slow it down. Plus, users might get so distracted by the ads that they don’t get around to reading your content.
Fix broken links.
It’s frustrating for users when they click on a link that doesn’t work—but it’s even worse when the rest of the site is great and you’ve got a lot of useful content available; they just can’t access it because of those broken links! Luckily there are some tools out there that can help you check all those links easily, like Xenu’s Link Sleuth (for Windows) or Integrity (for Mac).
Write a unique meta description for each page.
Meta descriptions are the 160-character snippets that show up in Google search results. They should include relevant keywords and give searchers a basic idea of what the page is about. According to Moz, meta descriptions can have a big impact on click-through rates, so make sure that every page on your website has its own unique meta description.
Link internally and externally.
Internal links are links on your website or blog that point to other pages on your site. External links are links that point to other websites or blogs. These two types of links are both important when it comes to SEO because they help search engines understand how to crawl and index your site, as well as provide searchers with additional information they may find helpful.
Use call-to-actions on your website.
Call-to-actions (CTAs) are messages that direct visitors toward taking an action, such as signing up for a newsletter or downloading an eBook. These actions encourage people to interact with your business in some way, allowing you to further engage them with more relevant content and build stronger relationships with them over time.
A well-designed, smooth-running website will help you land more customers and keep existing ones happy.
Optimization is the art of taking something that’s good and making it better, faster, or both. It’s a process that designers use when working with clients to increase their traffic, leads and conversions.
Simply put, your website is a reflection of your business and you. Currently, your website may be holding back your success in getting clients. Content has became the cornerstone to any website and this is the foundation to attracting visitors and most importantly shoppers.