Marketing is an essential part of a business as it helps to run the business smoothly. It is a wide concept that includes promotion and the sales of the product and services. The marketing of any product and service is not that easy.

If you have that influencing skill with creative thinking then you can become a good marketer. A good marketer is a person who has great communication skills, powerful organizational and planning capability, soulful leadership, and a creative mind to influence someone to purchase the goods and services that they are providing.

Distance MBA In Marketing Management is a Master’s in business administration course specialized in marketing management that a student pursues after completing a bachelor’s degree in any field and intended to do higher studies in the subject of marketing management to make their career in the marketing industry.

There is no need to belong to any specific field whether it be science, commerce, or arts for applying for a Master’s degree in marketing management. Anyone interested in the marketing concept can apply to a master’s in business administration in marketing management course.

Master’s of Business Administration in Marketing Management can be done through regular as well as distance education. Distance MBA in Marketing Management course is approved by the United Grant Commission and equally valid as the regular MBA in marketing management course.

  1.  Narsee Monjee Institute of Management Studies (NMIMS), Global Access School for Continuing Education (NGA-SCE)
  1. Institute of Management Technology, Centre for Distance Learning.
  1. Symbiosis Center for Distance Learning
  1. Sikkim Manipal University Directorate of Distance Education.
  1. IGNOU
  1. Prin LN Welingkar Institute of Management.
  1. Amity University, (Distance Learning)
  1. ICFAI University
  1. Suresh Gyan Vihar University Distance Education – Talentedge, Jaipur.
  1. Annamalai University.
  • Distance MBA Scope, Top Companies & Salary

After pursuing a distance MBA, candidates find opportunities in public, private and government sectors.

  • Domains

Finance – Banks, Credit Rating Agencies, Insurance companies, Trading and Broking Firms etc.

  • Marketing – Sales and Marketing departments, advertising agencies, event management companies etc.
  • Human Resource Management (HRM) – Students are offered roles in HR departments of national and multinational companies, recruitment and training agencies, counselling and career development firms etc.
  • Operations Management –Production, Distribution and Logistics Departments etc.
  • Distance MBA: Top Companies
  1. Wipro
  2. Vodafone
  3. Axis Bank
  4. IBM
  5. Hindustan Unilever
  6. Capgemini
  7. TCS
  8. HDFC Bank
  9. Bosch Ltd
  10. Tata Sky
  11. Jindal Steel and Power
  12. HCL
  13. Accenture
  • FAQs Regarding Distance MBA

Q: Which colleges are good for Distance MBA?

A: Listed below are the best colleges for Distance MBA.

  • Narsee Monjee Institute of Management Studies (NMIMS), Global Access School for Continuing Education (NGA-SCE)
  • Institute of Management Technology, Centre for Distance Learning
  • Symbiosis Center for Distance Learning
  • Sikkim Manipal University Directorate of Distance Education
  • Prin LN Welingkar Institute of Management
  • ICFAI University
  • MIT School of Distance Education

Q: Which are the types of colleges authorized to offer distance MBA degrees?

A:  Four types of institutes have been identified by the Ministry of HRD, Government of India, for offering distance MBA in India – National Open University or IGNOU, State Open Universities, Distance Education Institutions (DEIs) at Institutions of National Importance (Central Universities, State Universities, Deemed to be Universities and State Private Universities), DEIs at stand-alone Institutions (Professional Associations, Government Institutions and Private institutions).

Q: Do IIMs provide distance MBA degrees?

A. No, IIMs do not provide distance MBA courses but they do provide Executive MBA/PGDM, Diploma and Certificate courses in management in distance education (blended) mode. 

Q: What is the pedagogy for Distance MBA?

A: Most of the institutes offering Distance MBA programs are opting for an online mode of teaching or virtual classrooms. The professors deliver the lectures over an online live streaming medium. The students can attend the classes from their homes or offices. The books or study materials are generally sent to them by post or can be availed online in the form of PDFs or e-books. Regular assignments are also given to the students which are either evaluated regularly or during exams. For term wise or final exams and viva, students have to appear at the test centre allotted to them in their city. The final degree is also handed over to them physically after the successful completion of the course.  

Q: Can I opt for specializations in Distance MBA?

A: Yes, several B-schools or institutes offer specialized Distance MBA programs in Finance, Marketing, HR, Operations & Supply Chain Management, Media & Communication, Hospitality, Healthcare, Retail, among others.

Q: What is the fee structure of Distance MBA programs?

A: The average fee for the Distance MBA programs ranges from Rs 50,000 to Rs 2 lakh. However, this is an approximate amount and the actual fee amount may vary according to the institute, program/specialization and other allied costs. 

Q: What is the admission process for Distance MBA apart from cracking the entrance tests?

A: The final admission or selection process of the Distance MBA program varies from institute to institute. The common methods include assessing candidates’ profiles, work experience, Group Discussion (GD) and Personal Interviews (PI). Some institutes may not conduct GD, PI rounds.

Q: What are the factors I should keep in mind while selecting the right Distance MBA institute?

A: Distance MBA, if not pursued from a reputed institute which is recognized by Distance Education Bureau along with All India Council for Technical Education (AICTE) or University Grants Commission (UGC) won’t hold value in the industry. Hence, while selecting the institute or program, Distance MBA aspirants should check the program approval and recognition status.

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